One-Sided Advertising: How Does It Overcome Consumer Resistance?

JOURNAL ARTICLE published 27 February 2022 in International Journal of Marketing Studies

Authors: Han-Kuang Tien | Yueh-Hsia Huang | Siao-Yun Wei | Yung-Yen Chen | Tyng-Bin Ger | Yen-Lin Kuo

A Review of the Activities of Advertising Agencies in Online World

JOURNAL ARTICLE published 31 January 2012 in International Journal of Marketing Studies

Authors: Mehdi Behboudi | Kambiz Heidarzadeh Hanzaee | Amir Abedini Koshksaray | Marziyeh Jalilvand Shirkhani Tabar | Zinab Taheri

Use and Appropriation of Virtual Social Networks: Mexico and Spain, a Cross-Cultural Study

JOURNAL ARTICLE published 16 January 2017 in International Journal of Marketing Studies

Authors: Salvador Madrigal Moreno | Jaime Gil Lafuente | Gerardo Gabriel Alfaro Calderón | Flor Madrigal Moreno

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 1

JOURNAL ARTICLE published 27 February 2019 in International Journal of Marketing Studies

Authors: Alyssa Sun

An Analysis of Cultural Differences Effect on Tourist Behaviors in Macau

JOURNAL ARTICLE published 2 October 2015 in International Journal of Marketing Studies

Authors: Xi Li | Anwei Yin | J. M. Luo

A Discourse Approach to Brand Leadership Management

JOURNAL ARTICLE published 5 March 2013 in International Journal of Marketing Studies

Authors: Olutayo Otubanjo

The Impact of Greenwashing on Brand Reputation, Brand Credibility, and Green Brand Equity: Evidence from the Household Appliances Market

JOURNAL ARTICLE published 26 November 2023 in International Journal of Marketing Studies

Authors: Sally Mohamed Amer | Moataz El Sayed Mohamed Abo El Ezz

Factors Influencing Impulse Buying Behavior Among Young Male Consumers in Saudi Arabia

JOURNAL ARTICLE published 15 August 2023 in International Journal of Marketing Studies

Authors: Kholoud Alqutub

Marketing Manufacturer and Retailer House Brands: A Study of Shelf Space in Two Product Categories

JOURNAL ARTICLE published 2 November 2012 in International Journal of Marketing Studies

Authors: Ranga Chimhundu

Relationship Maintenance on Social Media: An Examination of Personified Brand Characters’ Twitter Accounts

JOURNAL ARTICLE published 2 October 2015 in International Journal of Marketing Studies

Authors: Naa Amponsah Dodoo | Linwan Wu

An Evaluation of Logistics Determinants, Business Relationships and Firms Characteristics of the Greek Small and Medium Enterprises

JOURNAL ARTICLE published 20 October 2010 in International Journal of Marketing Studies

Authors: Vassilis Orfanos | John Mylonakis | Michalis Evripiotis

An Empirical Investigation into Physician Preferences in Drug Prescription: An Integrated Methodology of AHP and QFD

JOURNAL ARTICLE published 22 September 2016 in International Journal of Marketing Studies

Authors: Farzana Elahi | Shamsad Ahmed | Mahbubul Haque | Nazreen Chowdhury

Advergames and Consumer Behaviour: A Quantitative Comparative Analysis of the United Kingdom and Saudi Arabia

JOURNAL ARTICLE published 27 September 2022 in International Journal of Marketing Studies

Authors: Alaa Hanbazazah | Carlton Reeve | Mohammad Abuljadail

The Effect of External Environment on Marketing Performance of Retail Stores: Applied Study on Amman City of Jordan

JOURNAL ARTICLE published 12 July 2019 in International Journal of Marketing Studies

Authors: Akef Yousef Ziyadat

The Dynamics of the East African Market

JOURNAL ARTICLE published 19 April 2010 in International Journal of Marketing Studies

Authors: Jokull Johannesson

The Influence of Price Structures on Experience Quality and Behavior Intention in Hospitality Industry

JOURNAL ARTICLE published 30 November 2015 in International Journal of Marketing Studies

Authors: Kuok Wei Chong

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 14, No. 2, 2022

JOURNAL ARTICLE published 30 November 2022 in International Journal of Marketing Studies

Authors: Alyssa Sun

Wine and the Consumer Price-perceived Quality Heuristics

JOURNAL ARTICLE published 30 May 2012 in International Journal of Marketing Studies

Authors: Freddy S. Lee

Investment, Savings, Interest Rate and Bank Credit to the Private Sector Nexus in Pakistan

JOURNAL ARTICLE published 19 April 2010 in International Journal of Marketing Studies

Authors: Rahila Munir | Rehmat Ullah Awan | Rehmat Ullah Awan | Zakir Hussain | Zakir Hussain

Sales Drive Advertising Expenditures: Evidence for Consumer Packaged and Durable Goods in Germany

JOURNAL ARTICLE published 22 January 2014 in International Journal of Marketing Studies

Authors: Juliane A. Lischka | Stephanie Kienzler | Ulrike Mellmann